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Amazon is launching a new service for hospitals that will embed its voice technology deeper into clinical settings at scale...As part of Alexa Smart Properties, the service will simplify how hospitals and senior living facilities deploy and manage Alexa-enabled devices across their properties...Using Amazon Alexa devices in hospital rooms, patients can keep in touch with their families, connect with care team members, easily access news and information and play music, according to the company. Patients can ask Alexa for things they need—"Alexa, tell my nurse I need a pillow." The use of artificial intelligence to interpret patient intent enables the message to be sent to the appropriate care team member using existing hospital communication systems..."Voice is intuitive for patients, regardless of age or tech-savviness,"...READ MORE

Alexa, show me the future of drug advertising? Bayer Consumer Health's first-ever Alexa interactive ad allows consumers to buy an OTC product by talking to the Amazon device—and may foreshadow broader trends in the industry...The U.K. ad for Bayer’s Berocca Boost, a vitamin and caffeine tablet, is running as a trial during programming streamed by Global...Launching the app brings up voice options to either order the product or hear more information about it. If the listener chooses to order, Alexa asks whether they’d like to use a default payment method and address. One yes later, Berrocca Boost is on its way and the original radio program returns...While dropping an OTC product into an Amazon cart via voice app is a long way from fulfilling a physician-ordered prescription medicine the same way, the Bayer trial foreshadows what's possible even in the more regulated pharma world...READ MORE

Telepharmacy began as a pilot project to bring pharmacy services to rural North Dakota communities too small to support a fulltime pharmacist. Two decades later, telepharmacy is an everyday reality across the country. The concept remains the same: a pharmacist in one location provides services electronically to patients in another location. But pharmacists, providers, patients, prescribers, payers, and regulators are all recognizing the benefits that virtual services can bring to pharmacy...READ MORE

The U.S. Food and Drug Administration has announced the launch of the Digital Health Center of Excellence within the Center for Devices and Radiological Health...the center will be an important step in furthering the agency’s goal of advancing digital health technology, including mobile health devices, software as a medical device, wearables used with medical devices, and technology used to study medical products...The FDA aims to continue building and formalizing the coordinating structure and operation of the center as part of an its effort to modernize policies and regulations, as well as providing efficient access to specialized expertise, knowledge, and tools in accelerated access to digital health technology...READ MORE

...the U.S. Food and Drug Administration announced the reorganization of the agency's information technology, data management and cybersecurity functions into the new Office of Digital Transformation...The office has been realigned to report directly to the FDA commissioner, elevating the office and its functions to agency-level. This reorganization will advance the agency’s information technology transformation with improved data and IT competencies that improve agency operations to support the public health mission...READ MORE

Nevada launched an updated COVID-19 data dashboard...providing the public with more local data about the impact of the coronavirus...The dashboard contains county-level data about testing, cases, hospitalizations and deaths. For the first time, the data on the page can be downloaded...The Nevada Department of Health and Human Services compiles and updates the data daily. It can be accessed at nvhealthresponse.nv.gov...READ MORE

A few days ago, allegations were made against North Korean hackers for cyberattacking COVID-19 vaccine frontrunner AstraZeneca. Turns out, the British pharma wasn’t alone on Pyeongyang’s hunting list...North Korean hackers have also tried to steal information from U.S. COVID vaccine developers Johnson & Johnson and Novavax...The totalitarian state also made attempts at three South Korean drugmakers working on COVID-19 vaccines or therapeutics: Celltrion, Genexine and Shin Poong Pharmaceutical...READ MORE

During the COVID-19 pandemic many hospitals and health care services teams turned to telepharmacy to reduce delays in providing medications to patients while social distancing practices were in place. Hospitals quickly found that telepharmacy benefitted pharmacy services by providing patients with more efficient access to medical care and reducing costs. Thus, hospitals were able to focus more on patient care and less on logistics, which led to higher turnaround times and increased patient satisfaction...READ MORE

The U.S. Centers for Medicare and Medicaid Services issued a proposed rule Thursday aimed at improving the electronic exchange of healthcare data among payers, providers and patients...The rule would require Medicaid, CHIP and QHP programs to build HL7 FHIR-based APIs to support data exchange and prior authorization. It also includes a proposed API standard for healthcare operations nationwide...The proposed rule seeks to enhance the patient access API by requiring the use of specific HL7 implementation guides by impacted payers...READ MORE

Researchers have developed an algorithm that is able to accurately predict sex differences in drug response through the implementation of pharmacogenomic data...The study...presented AwareDX, a resource that uses machine learning to understand sex-specific adverse drug effects with the potential for use in drug discovery, repositioning, and pharmacogenetic studies, as well as for further analyses of electronic health records and clinical trials, according to investigators...Women are twice as likely as men to develop adverse drug reactions to a drug, partly due to differences in pharmacokinetics and pharmacodynamics that induce increased drug bioavailability and sensitivity to medication and women [remain] severely underrepresented in clinical trials...READ MORE