- Novartis goes ’80s with Cyndi Lauper-led psoriasis campaign (fiercepharmamarketing.com)
How can girls with psoriasis have fun? '80s icon Cyndi Lauper says she knows--and she has teamed up with Novartis to talk about … its new psoriasis med Cosentyx (secukinumab) as other next-gen rivals near the market. The "I'm PsO Ready" campaign aims to highlight the "physical, emotional and social challenges" of the skin disease..
