- Stop Rx drug abuse but preserve access (news-journalonline.com)
If there were an easy way to end prescription drug abuse while ensuring that patients maintain legitimate access to these medications, we suspect it would have been implemented a long time ago. (op-ed by Florida Retail Federation and National Association of Chain Drug Stores)
- The top 10 most-advertised prescription drug brands (fiercepharmamarketing.com)
Pharma ad spending soared to $4.5 billion in 2014, backing branded drugs in levels not seen since the recession, with particular emphasis on blockbusters--and wannabes. Drugmakers poured $3.4 million into advertising spending on the top 10 drugs, which accounted for 75% of the total spent on all advertising of pharmaceuticals, according to Nielsen data...
- CVS Launches Health and Beauty Makeover for Drugstores (kolotv.com)
CVS drugstores that quit tobacco sales last year are now getting health and beauty makeovers to attract customers who want more than just a prescription refill. The nation's second-largest drugstore chain is adding fresh foods, healthy snacks and expanded beauty options to many of its locations.
- Pharmacists take on bigger role, authority in healthcare (fiercehealthcare.com)
Like many other non-physician providers, pharmacists are taking on a more prominent role in healthcare, leading them to solidify their relationships with patients and improving outcomes. In California, a new law expanded Golden State pharmacists' authority, allowing them to provide birth control directly to patients as well as provide travel medications, lab tests and smoking-cessation medications,….
- Taking the guesswork out of sales, predictive analytics could lead way to improved pharma rep decisions (fiercepharmamarketing.com)
Automated suggestions can help pharma reps who are searching for the next step in the sales process. But more than just automatic tips, emerging intelligent data-backed suggestions can transform inexperienced or underperforming reps using the mold of a pharma's top performers.
- French Pharmaceutical Company Launches Advertising Campaign Against Morocco (moroccoworldnews.com)
Sanofi ruffles feathers in Morocco with travelers' diarrhea ad. Moroccans are offended by an ad campaign for Sanofi's over-the-counter intestinal remedy, Bioflorin: "Don't spend your vacation in the bathroom,"...."I protest against this type of advertising which is destroying the image of a mythical site in order to promote a medication,"..
- Bartell Drugs, Food Lifeline team up to fight hunger (drugstorenews.com)
Now through June 27, Bartell Drugs locations throughout King, Pierce and Snohomish counties (SEATTLE area)are accepting non-perishable food items to replenish local food banks in the summer months when families that normally depend on free or reduced-price school meals may struggle to provide healthy meals at home.
- Ready to prescribe PCSK9 meds? Doctors say yes, yes, yes (fiercepharmamarketing.com)
....the FDA may put some label limits on PCSK9 cholesterol drugs. But if word from doctor surveys is any indication, those limits won't put a huge damper on sales.
- Good news for drug reps: Pay is growing again. Bad? Biotech outclasses pharma by 36% (fiercepharmamarketing.com)2015 Medical Sales Salary Report (medreps.com)
It's a difficult time to be a pharma rep, with patent losses triggering salesforce cuts and doctors increasingly closing their doors to sales visits. Pharma reps' salaries are floundering, too, with their biotech peers collecting much larger pay packages, according to a recent report….
- U.S. appeals court again invalidates Teva MS drug patent (newsdaily.com)
A U.S. appeals court on Thursday once again invalidated a patent held by Teva Pharmaceutical Industries Ltd on its top-selling multiple sclerosis drug Copaxone, clearing the way for the launch of a cheaper, generic version.
