- Nanowear gains FDA approval for first-of-its-kind wearable: undergarment that tracks cardiac health (drugstorenews.com)
Nanowear, an early stage developer of cloth-based diagnostic monitoring nanosensor technology...announced that it has received FDA Class II 510(k) clearance for its first product, SimplECG, a remote cardiac monitoring undergarment...(it) collects continuous multi-channel ECG, heart rate and respiratory rate data from the garment and transfers it to a web-based portal for review by a physician, by way of a mobile application…it provides accreditation of the company's one-of-a-kind, cloth-based sensor technology as medical-grade...This is the first step and foundation of what we believe to be an extensive array of applications for our nanosensor technology – including numerous other electrical, biometric and biochemical signals that can be measured directly from the skin without conductive gels, adhesives or skin preparation. The market of applications for healthcare alone is a multi-billion-dollar opportunity, but as we look beyond to consumer, industrial, clinical research, military and public sector applications, the addressable market expands exponentially...
- Yelp gets into hospital review business (healthcareitnews.com)
Yelp is teaming up with an unlikely partner to put more healthcare facility data and reviews into the hands of the consumer….announced it would be inking a deal with…ProPublica to integrate data from the Centers for Medicare & Medicaid Services onto the business pages of more than 25,000 healthcare facilities…
- The untold story of TV’s first prescription drug ad (statnews.com)
On May 19, 1983, Boots aired the first broadcast television commercial in the United States for a prescription drug, the pain reliever Rufen...Within 48 hours of the ad’s airing, the federal government told the company to take it down. And more than 30 years later, the fight over marketing prescription drugs directly to the public is still raging...Now, the American Medical Association, the largest doctors group in the United States, wants to stop direct-to-consumer advertising for prescription drugs in the belief that the ads encourage patients to seek medicines unnecessarily. But the effort to have drug ads banned alongside tobacco ads will face plenty of obstacles, none bigger than the First Amendment. Perhaps the most unusual thing about this decades-long saga is that it’s an issue at all...The United States is one of only two countries in the world to allow these ads. How did this little-noted example of American exceptionalism come to be?...It started with Boots.
- New Frost & Sullivan report redefines role of wearables (drugstorenews.com)
Wearable devices will soon play a meaningful role in the monitoring of healthcare that goes well beyond the niche activity trackers that are on the market today, … Future functionality will include real-time, remote patient monitoring and post-surgery rehabilitation… will eventually offer support to healthcare institutions by sharing real-time data collected by the consumer..