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The digital start-up Capsule, which opens for business...in New York City, is looking to compete in the already crowded Big Apple pharmacy market by focusing on home delivery of prescription drugs...At the same time, Capsule is eschewing selling customers candy, soda, shampoo, greeting cards and other nonpharmaceutical items...Capsule aims to solve what its executives call the "existing pain points" of conventional, bricks-and-mortar pharmacies: long wait times to get prescriptions filled; having to return to the store because a drug is out of stock; uncertainty about how much a drug will cost a patient; and getting questions answered about drugs...Instead of walking into a store, most of the start-up's customers will get their medications hand-delivered by couriers dispatched throughout the city — with the temporary exception of Staten Island — via bicycle, buses and subways, and by foot, after their doctors file the prescription electronically...To build its business, Capsule will rely on consumer and doctor awareness. Patients can request the service, or doctors can recommend it...We think eliminating folks going into the store is one way of creating a better experience or energy...Capsule is launching its new way of running a pharmacy in New York City...This would certainly make sense in a number of other markets across the country, if not most everywhere...