- The top 10 most-advertised prescription drug brands (fiercepharmamarketing.com)
Pharma ad spending soared to $4.5 billion in 2014, backing branded drugs in levels not seen since the recession, with particular emphasis on blockbusters--and wannabes. Drugmakers poured $3.4 billion into advertising spending on the top 10 drugs, which accounted for 75% of the spent on all advertising of pharmaceuticals,.
- Cialis : $249 million
- Lyrica : $229 million
- Eliquis : $219 million
- Viagra : $211 million
- Humira : $203 million
- Latuda : $179 million
- Xeljanz : $161 million
- Celebrex : $119 million
- Abilify : $108 million
- Chantix : $103 million